Built from the
business owner’s side.

A note from our founder

Hi, I’m Joey.

UnitaBase started with a simple realization: most businesses don’t need more complicated technology. They need better systems behind the business they already have.

While studying Business Analytics & AI at The University of Texas at Dallas and working on businesses of my own, I kept noticing the same problems. Missed calls became missed customers. Leads went cold because nobody followed up. Past customers were forgotten, and owners spent valuable time on work that could be automated.

That’s what pushed me to build UnitaBase.

I’ve always been interested in growing businesses and making them more efficient. With UnitaBase, that means using marketing, AI, and automation to help businesses respond faster, follow up consistently, and build stronger customer relationships.

We’re a young company, and we embrace that. We’re building around how customers communicate today and where technology is heading, while keeping the focus on what is actually useful for your business.

Building something from the ground up has taught me that a lead is more than a number on a dashboard. It’s someone who might choose your business. When you’re trying to grow, that opportunity matters.

That’s the mentality behind UnitaBase. We want to be the team behind the scenes helping good businesses become better ones, with systems we keep reviewing and improving as they grow.

UnitaBase is independent and is not affiliated with or endorsed by UT Dallas.